How do you make sure that yours is discoverable?
Amazon SEP is unique and it is different from Google and other search engines. Our experts are well versed with A-9 – the algorithm Amazon applies in search, ranking and discoverability. We plan and implement various psychological strategies to bring your products in front of the most relevant and converting targeted audience, who are most willing to buy. A few of our strategies are:
Keyword Research and Indexing
An in depth research for product’s primary and secondary keywords leading to application of our proprietary formula to rank the main keywords and assist the secondary keywords visibility in such a way that hits the sweet points of Amazon’s A9.
Technical relevancy and volume
While doing so we consider the following:
- Human relevancy
- Likelihood to convert
- Human buyer behavior
- and more.
The resulting keyword list is critical not just for SEO, but all future optimizations including pay per-click advertising (Sponsored Products)
Putting Keywords to Work: Content Creation and Optimization
After identifying the most relevant and highly converting set of keywords, we start implementing the keywords into Titles, Features and descriptions in a very specific manner to avoid any repetition and irrelevancy in a sentence. Such practice helps in more and more visibility in A-9 algorithm of Amazon.
Proof in the Data
We analyze the data on hourly basis to monitor the sessions and conversions, Item Session Percentage (OISP) is kept in analysis for making decisions accordingly. If sessions and OISP in increasing we get to know that we’ve satisfied the A9 algorithm successfully.
The Scientific Process
We surely don’t stop here, after we are done with satisfying the working algorithms of Amazon we test alternatives in a very controlled environment and make a comparison with the old data to
ensure the best positive output for the client’s listing on all keywords.
Fulfilling the Basic Best Practices
There are some common practices which many service providers do not focus on, we on the other hand does not leave anything for tomorrow.
- Have at least 5 great images.
- Make sure Back End Keywords are populated correctly.
- Have a low Order Defect Rate and great reviews.
When all of these things are in reasonably good condition, it amplifies the effect of SEO. ELT Assistance goes to great lengths to ensure you have these things in place.